The concept of development of hotel and restaurant business in modern conditions as a complex activity of commercial entities involves the use of initiative, creativity, economic independence and innovative opportunities. The market of hotel and restaurant services involves the study of the scientific foundations of the strategic development of the service sector. It is the strategic potential of the hotel and restaurant business that can create the necessary conditions for achieving production and economic stability, development marketing activities, activation of investment flows, increasing the efficiency of the use of innovative approaches, this makes it possible to form real prerequisites for overcoming the crisis and achieving gradual growth and improvement of conditions for the formation of a favorable business environment. Socio-economic processes in the domestic hospitality sector reveal a mechanism capable of initiating extensive development of the HoReCa sphere, strengthening its activities and ensuring effective implementation.
- Викладач: Сидорук Cвітлана
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